Product Intelligence
Product intelligence in insurance in India involves leveraging data, analytics, and market insights to design products that match evolving customer needs and risk profiles.
It enables insurers to identify protection gaps, optimize pricing, and improve profitability through evidence-based decision-making.
With regulatory shifts and digital adoption, product intelligence supports faster innovation and compliance-ready product launches.
Ultimately, it empowers insurers to stay competitive by aligning offerings with real-world demand and behavioral trends.
Products
Protection
Indemnity
Risk management
We specialise in solutions and tools built for professionals. In today's dynamic financial landscape, even the most experienced professionals can face unwarranted risks. We ensure that your expertise remains your strength and not your liability
Health
Livelihood
Ensure the well-being of your employees & customers with our Accident & Health services. From medical expense to a loss of income, we offer solutions to protect your livelihood. We bring deep expertise in structuring solutions which delivers reliability & value
Warranty
Security
With Insurwise, you can count on integrated solutions with comprehensive Risk Management tailored to the unique needs of your home and business. We ensure continued protection and zero out of pocket expenditure
Innovation
Battery care
Stay ahead of the curve with our Innovation-driven services. Our EV Battery Maintenance service guarantees optimal performance and longevity.
The Missing Link to Unlock Insurance Penetration in India
It is increasingly central to how global insurance markets operate, particularly in regions where insurance penetration is already high. Insurers abroad rely on deep customer analytics, behavior modeling, and real-time feedback loops to continuously refine products. This results in offerings that are simpler to understand, more relevant to lifestyle and occupation segments, and easier to distribute through digital channels. The result is not just higher sales, but improved persistency and customer trust — because products are seen as fair, transparent, and responsive to real needs.
In India, however, penetration remains comparatively low — about 4.2% of GDP for overall insurance and significantly lower for retail protection products. One of the contributing factors is that offerings are often standardized or legacy-driven, without granular alignment to how customers earn, spend, borrow, or face life-cycle risks.
Here is where product intelligence can bridge the gap. By studying customer behavior, claims patterns, urban–rural differences, informal sector income volatility, and regional risk exposures, insurers can tailor product structures that feel relevant and affordable. For example: weekly or daily premium modes for gig-workers, micro-protection linked to UPI payments, or occupation-specific income protection for small business owners.
Globally, digital ecosystems — banks, mobility platforms, e-commerce sites — are becoming active insurance distributors, because their customer data allows precise segmentation and embedded product placement. India’s digital infrastructure (Aadhaar, UPI, Account Aggregator, DigiLocker) provides a similar foundation, but the product layer still needs to evolve. Product intelligence enables insurers to plug into these ecosystems with offerings that are modular, flexible, and dynamically priced. Instead of selling a one-size product, insurers can offer situational coverage: a loan protector embedded in vehicle finance, a hospital cash plan embedded in medical credit cards, or disability income covers embedded within ride-hailing partnerships.
If applied consistently, product intelligence can shift insurance from being a “push” product to a contextual “pull” solution. As products become simpler, more relevant, and easier to purchase at the point of financial or life decisions, penetration can rise — not just in metros, but across Tier 2/3/4 and the informal economy. Beyond growth, this also strengthens financial resilience at the household level, which has broader economic benefits: reduced shock-driven poverty transitions, stabilized livelihoods, and improved credit access. In short, product intelligence is not just a commercial advantage — it’s an enabler for meaningful, scalable protection in India.
